Image Management

Do you know what people are saying about you and your business on the web?

If you don’t you need to. Your business livelyhood depends on it.

The whole purpose of Image & Review Management is to present a business as: trustworthy, positive, friendly, likeable, i.e., reputable in short, provide and present the best possible IMAGE of the business to their customers and potential customers.

As a business owner, you already know that managing a business is a LOT of work. From keeping the books, to hiring staff, and to perfecting your marketing. Running your own business takes an extreme amount of time, effort, and commitment if you want to be profitable and be successful with your business growth plans.

That provides you the lifestyle you have now and would like to keep improving, am I correct?

It is no secret that you are plagued by hundreds of different things to do and decisions to make on a daily basis, but one vital thing that is often over-looked is managing your business’ reputation online.

The reputation of your business will not only determine how quickly it grows, but it also determines the profit lines at the end of the fiscal year. So it is definitely something that cannot be ignored.

While reputation management for businesses may not have been a big issue in the past, a new form of technology has taken the small business world by storm, the Internet.

Just about EVERYONE uses the Internet to research local businesses these days, but it doesn’t stop there. They are also using the Internet to voice their opinions about your business, your products, your employee’s and services.

Did you know that approximately 80% of the U.S. population researches a product or service online before purchasing? Even more staggering is the fact that 72% of those that research will not buy if there is a negative comment about a business. Mobile smartphones make it a lot easier for people to do this.

The emergence of certain online avenues, such as forums, blogs, and social networking, like Facebook and Google + Local, Yelp, Angie’s List and smartpages, to name a few, has created an easy way for consumers to voice their opinions about the businesses they patron and the mobile smartphone makes it even more convenient for them to voice these opinions.

While some people do provide positive feedback online, more and more people are using the Internet to voice negative feedback as well.

Let’s say someone is searching for your type of product or service online and several businesses come up in the search results for them to choose from.

Imagine one of your major competitors having 89 GLOWING reviews show up on their listing next to yours, which has 2 reviews and one of them is from one of your unsatisfied customers.

Who do you think the searcher is going to choose, you or your competitor?

The fact is that people care a LOT about what other people think when it comes to looking for local products, services, and businesses. It’s natural for people to navigate towards what other people LIKE.

On the flip side, it’s natural for people to back away from what other people DON’T LIKE.

Therefore, as a local business owner it’s in your best interest to start monitoring what is being said about you online. It’s one thing to KNOW and do something about it but it’s another thing to not even know what’s being said.

Online reputation and image management is simply a process of monitoring and addressing anything that is written about your business online. The actual managing of your reputation involves using strategic online techniques to promote positive and neutral content about your business.

If you would like to know more, fill out the form at the right, or below if you are on a mobile smartphone,?requesting your free, no obligation, business presence analysis, which includes an overview of your business “web reputation”. If you like that and want to know more we can arrange that when that time comes.

Just remember, a reputation, good or bad, is something that will follow your company for years to come.

One customer with a bad experience can be the difference between a great year and an painful year for your business in terms of profits. Once the reputation and image of your business is tarnished, it takes a while before the momentum is picked up again.

Slow business due to a bad reputation can cost you thousands of dollars in losses.

An important point to note is that it’s better for you to be proactive than reactive when it comes to managing your reputation and image online. Repairing your reputation and building your image back up once the damage has already been done is much more time consuming and costly than starting BEFORE things get out of hand.

So don’t delay, fill out the form to the right or below. Right now and let’s get our dialogue started so that you can grow your business more positively leading to more profits.